BreedQuestThe censusState of the Dogs 2026
Quarterly report

The State of the Dogs, 2026

What 2.1 million scans reveal about the dogs sharing our streets — the rise of the mix, the great morning walk, and the breeds hiding in plain sight.

1. Nearly a third of dogs are one of a kind

31% of all scans returned a mixed-breed result — and no two produced the same card. The single most common pairing was Labrador × something, but the long tail is astonishing: over 40,000 distinct two-breed combinations logged so far.

2. The world walks at 8am

Scan volume peaks sharply between 8 and 9am local time, with a second smaller wave after 6pm. Weekend mornings shift an hour later — the only time dogs, apparently, get a lie-in.

3. Rarity is regional

A breed that's common in one city is legendary in another. Huskies are everyday in Nordic capitals and rare finds in the Mediterranean. Our rarity tiers now flex by region — the same dog can be a bigger unlock depending on where you spot it.

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