Guaranteed analysis
The small table of minimum and maximum percentages on a pet food label — crude protein, fat, fibre and moisture — and the most misread panel on the bag.
The numbers are guarantees, not measurements: protein and fat are stated as minimums, fibre and moisture as maximums, so the actual food sits somewhere on one side of each figure. Crude means the value came from a chemical estimate of nitrogen rather than from anything about how digestible the protein is.
The trap is comparing a wet food to a dry one straight off the panel. Wet food is mostly water, so its protein percentage looks tiny next to kibble until you convert both to a dry-matter basis by taking the moisture out. Do that and the ranking often reverses.